Pure & fresh, Indiska Magic offers an eclectic range of Arabic and contemporary Indian Sweets, Snacks, Savouries and Dairy Delights, made with choicest ingredients & hand-crafted to perfection under the watchful eyes of in-house master craftsmen. The designs were executed as a part of the launch campaign of Indiska Magic's inaugural store at Harrington Road, Chennai. The work involved included the creation of the mascot and adaptations of it in various avatars, print advertisements in leading dailies and magazines, invites and indoor wall murals.